About
A Quick Introduction
A Quick Introduction
Started out on the creative side before finding my place in marketing, communications, and business growth. Over the past few years, I've owned everything from flagship industry exhibitions to brand campaigns to international outreach and business development for fast-growing organisations.
Always seeing things through to the finish.
The Functions Behind the Growth
Worked across very different spaces. A YC-backed robotics company. A Series A EV startup. An e-commerce brand. A digital media agency. Different products, different audiences — the core functions carried through.
WHAT I BRING
Brand Communications
Getting a message right, and getting it in front of the right people, is something I've done at scale.
Driving a 40% increase in brand engagement, while keeping a small creative team aligned and shipping campaigns on time.
Client & Partnership Relations
Some of the best work happens across a table, not in a slide deck, sitting with a CXO executive or a partner, figuring out what they actually need.
And making sure they can count on you long after that meeting ends.
Event Execution & On-Ground Delivery
Put me at an exhibition and I'll run the whole thing.
From leading exhibitions on the ground to coordinating international events, I own it end to end.
Planning, vendors, booth, logistics, and still the one shaking hands and making the pitch once the floor is live.
Business Development & Market Outreach
Opening a market nobody's touched yet is its own kind of challenge, I've done that from scratch, sorting a steady stream of inbound interest.
So the right people ended up in the right conversations.
A Closer Look
Vecmocon Technologies
A Series A deep-tech startup engineering safety-critical hardware and software for electric mobility, including battery management systems, smart charging, and connected vehicle intelligence.
Role: Marketing Associate
Market Expansion
Opened conversations with prospects in new geographies while deepening engagement in existing markets, building a steady pipeline of qualified opportunities across both.
Event Ownership
Represented the company at one of the industry's flagship exhibitions, owning coordination with organizers, vendors, and booth partners, and generating 70+ qualified leads through direct engagement on the floor.
Go-to-Market Strategy
Worked directly with company leadership on go-to-market strategy and pipeline priorities, bringing frontline market and client insight into decisions that shaped where the business grew next.
Orangewood Labs Inc.
(YC W18)
Orangewood Labs is a YC-backed robotics startup building AI-powered robotic arms designed to be safe, affordable, and easy to operate.
Role: Marketing Communications & Social Media Content Producer
Contributed to Orangewood's brand and media presence, supporting press coverage in Forbes India, Forbes Asia's '100 to Watch,' and TechCrunch, shaping investor and product narratives during a funding round, and driving brand visibility at global industry events including CES and India Mobile Congress, among others.
Brand & Media Positioning
Built the company's social presence from the ground up, growing it to 20,000+ organic followers and generating millions of impressions, turning a blank slate into a channel that fed real business interest and inbound leads.
Building the Growth Engine from Zero
myBageecha
MyBageecha is a direct-to-consumer e-commerce platform for urban gardening, offering plants and nature-inspired home décor.
Role: Social Media Content Producer
Driving Sales Through Digital Campaigns
Led paid and organic content strategy across Instagram, Facebook, and YouTube, driving a 30% increase in product sales and generating 700K+ impressions, directly tying content strategy to measurable revenue impact.
Website & E-Commerce Optimization
Led a rebrand of the company's website, restructuring homepage visuals, product pages, and content layout to improve the shopping experience, resulting in smoother navigation and stronger conversion rates.
WLDD
WLDD is India's largest meme marketing agency, known for regional campaigns, social amplification, and influencer marketing that blend internet culture with brand storytelling.
Role: Video Editor
Client Performance Reporting
Produced monthly performance reports for major clients, turning campaign data into clear, digestible insights on reach, engagement, and top-performing content. Communication that clients found easier to act on than a standard spreadsheet.
Brand Campaign Delivery
Delivered 100+ pieces of branded video content for Redmi India, OnePlus, and Durex, working alongside client marketing teams to translate campaign briefs into content that consistently reached 100K+ impressions per piece.
Vecmocon Technologies
Forbes Asia, 100 to Watch (2025) — Recognized among Asia's most promising companies. [View]
Orangewood Labs
Forbes Asia, 100 to Watch (2024) — Recognized as a high-impact automation startup. [View]
Forbes India — Featured for making robotic arms affordable for small businesses. [View]
TechCrunch — Covered for building cost-effective robotic arms for manufacturing. [View]
Diwali Campaign — A festive brand film that drew millions of impressions and was reposted by the Government of India. [View]
Celebrity Brand Partnership — Led a strategic partnership with a Bollywood actor to expand brand visibility and reach new audiences. [View]
MyBageecha
WLDD
